dana j. richie

Director, Writer, Executive Producer

Dana Richie

meet dana

Dana Richie is a talented creative production executive who is a creative producer, writer and director for content and programming in entertainment. She works in the verticals of film, tv, music and branded entertainment.  Clients have spanned the world’s top entertainment companies and brands, including Sony Pictures Television, VH1, CBS, Hulu, Yahoo!, DreamWorks Pictures, Vevo and countless more.  Most recently she has worked on a campaign for ChristianMingle & JDate with Saturday Night Live talent, directed digital content for Vevo with Miley Cyrus that generated over 4 million views on YouTube, spearheaded an exclusive behind the scenes ChapStick shoot with actress Rachel Bilson, promoted Studio 8's initial film slate at Sony with Jeff Robinov, former Warner Bros. theatrical president... plus she has directed exclusive digital first looks with Sara Bareilles and her music video "Brave" as well as Ellie Goulding's "Anything Could Happen" music video, both received over 110 million views combined.

Other brands Dana has worked with include Loreal, Jeep, General Motors, Walmart, VitaminWater, Burger King, Starburst, Subaru.  Hard Rock Cafe, Heineken, Palmer's, Cover Girl, Olay, Venus, Mercedes, Scipe, Guthy-Renker and many more of the world's top brands.  She's also a sought after creative consultant and was tapped to guide award-winning agencies Big Block and Adore Creative and expand their branded entertainment divisions and new business strategies.  She forged ongoing relationships with Overstock.com, Disney, AEG, Skechers, Red Bull, CAA, Walmart and GoPro, examples of Dana's reach.
For more on Dana and her company Backlot Productions please visit http://backlotproductions.com/.