dana j. richie

OWNER OF BACKLOT PRODUCTIONS & CREATIVE
Director, Writer, Executive Producer

BIG BLOCK LA

Dana was contracted by award-winning Big Block to expand their branded entertainment division.  She is responsible for bringing in new brand relationships and worked on creative campaigns with Walmart. FreedomPop and Coty. Big Block branded entertainment and new business consulting examples include making inroads with PepsiCo, CAA, Old Navy and Overstock.com where president Stormy Simon invited Dana and team to Overstock.com’s headquarters in Utah for creative strategy meetings. 

www.bigblockla.com


ADORE CREATIVE

Dana was retained by award-winning Adore Creative to create marketing assets and expand new business in branded entertainment.  New business development consulting examples include securing meetings with Skechers, Disney, AEG, GoPro and Red Bull as well as Nokia.  Dana was consulting the company during their emotional Olympic Film premiere that debuted at the Special Olympics at USC set to Andra Day’s “Rise Up" directed by Adore owner and award-winning  director Rupert Wainwright (Stigmata Straight Outta Compton Music Video).

www.adorecreative.com 


GUTHY-RENKER

Dana has worked with Guthy-Renker in production and as a creative consultant to best position hero products with target audiences. Dana’s Guthy-Renker consulting examples include Sheer Cover with Leeza Gibbons; Meaningful Beauty with Cindy Crawford and Principal Secret with Victoria Principal.

www.Guthy-Renker.com