dana j. richie

Director, Writer, Executive Producer


Written Testimonials: 


Kristie Scherer

Account Executive, Ion Marketing (Walmart, Coty) 

Dana is a pleasure to work with. Her creative ideation and production skills have impressed our top clients and kept them coming back for more. Some great examples are Walmart and Coty, two heavy brand hitters. Dana developed several campaigns for them, partnered with us, from concept, strategy and ideation to writing, directing and executive producing with client satisfaction. She is highly skilled at listening to client needs and creating exceptional storytelling and production value. What we admire beyond the talent, however, is that Dana truly works hard and always delivers with a smile! 


Skip D'Amico

Cadillac Global Marketing Manager Creative Content at General Motors

Dana is a gifted executive, creative thinker and problem solver whether it be branded entertainment or original programing. Her solid skills as a writer and director are completely count-on-able. Dana is also a delight to work with which only enhances her presence on any project. 


Lauren Camp

Account Executive at Hiltzik Strategies

Dana was such a joy to work with. We brought her to a confidential major motion picture client on a raving recommendation from our friends at CAA. She was extremely professional and creative, and was very helpful in the preliminary discussions regarding development of a detailed content strategy for their project. Not only is Dana an innovative storyteller and producer, but she has a wonderful work ethic and was a pleasure to team up with. Looking forward to working with her in the future.


Adrian Fulle

Digital Features Producer at Variety

Dana is such a pleasure to work with. Professional and creative, she is the first call I make when looking for a creative producer. We've collaborated on several high-profile projects together. Her branded entertainment knowledge and experience is second to none. She knows exactly what brands want and how to deliver their messages through entertainment. She has top-level brand and entertainment company connections (GoPro, Red Bull, Skechers, CAA, AEG, Disney) and this allows her to build stronger, more dynamic results for any client. 


Tracy Seng

Associate Publisher, Marketing & Brand Integration, Los Angeles Magazine

Dana is a creative storyteller and a talented producer. At Los Angeles magazine, we’ve had the pleasure of working with Dana on many occasions to capture the environment, the audience, and overall flavor of our most prestigious event productions. With Dana at the helm, we were always confident that the final product would be a masterpiece we could show to clients, sponsors, and the entire audience served by Los Angeles magazine. She takes great pride in all that she does, always puts her best work forth, and won't quit until the edit is something strong that all can be proud of. Not only is Dana a smart content ideator and producer, but she is also a warm, genuine and solid person who is very easy to do business with.


Jonathan Michel

President at JWM Consulting

Dana produced two wonderful videos - one for brand building and one for credibility building (customer reviews). Dana was very intuitive in understanding our target market and our brand personality. She used the right tools, people and message to get achieve our goal. Thanks to her creativity, she was able to communicate to our audience in a noticeable manner grabbing SIGNIFICANT attention. Very much, exceeded expectation with the result